Sufi Muslims staged protests in London and Chicago, claiming Just Cavalli uses its sacred emblem as the brand’s logo.
Cavalli says it’s just a snake bite, but Sufi Muslims say it’s a sacred emblem used in religious texts for 150 years. A Toronto protest is set for Saturday.
Members at the largest Sufi Muslim centers in the world, M.T.O. Shahmaghsoudi, started a global protest against the use of the mark in the “Just Cavalli” line due to its similarity to their logo.
Rosie Swash: The students say the Italian designer has replicated a sacred Sufi symbol on his Just Cavalli scent and plan to protest in London. The Cavalli company insists it’s done nothing wrong
Roberto Cavalli’s ‘Just’ by Just Cavalli fragrance ads have sparked protest due to their alleged use of a sacred Sufi Muslim symbol. The label denies any similarities Roberto Cavalli’s “Just” by Just Cavalli fragrance ads have sparked protest due to their alleged use of a sacred Sufi Muslim symbol.
Jul 18, 2014 · Cavalli is an Italian fashion designer known for exotic prints and a sandblasted look for jeans. He created the “Just Cavalli” line in 2013. The line includes clothes, fragrances and accessories.
Mohammad Sadoghi — There was a protest in Toronto July 26 of Roberto Cavalli’s infringement of a trademarked sacred Sufi emblem that has led to an international campaign by offended Sufi students.
“#TakeOffJustLogo is a cause set up by Sufi students who are tired of their voices not being heard by Roberto Cavalli,” a statement on the protest group’s website explains.
About 500,000 Sufi students have already protested outside Cavalli stores in New York City, Vancouver, and Orange County – growing their community with the Twitter hashtag #TakeOffJustLogo. A similar protest will come to Toronto on July 26th at 2 p.m at the Bloor St. Holt Renfrew.